As we emerge into the ‘new’ normal, there is no better time to test ethical and effective alternatives to the sacred cow of conventional marketing. It’s time to find alternatives to the sales pitch and here are a few simple suggestions to get started.
What if we stopped doing the following:
- perfecting the sales pitch
- framing our offer in 7-digit outcomes
- emphasising the fear-of-missing-out argument
- boring everyone with our contrived rags-to-riches success story
It’s Time to Ditch the Sales Pitch
When interacting with potential clients here are some alternatives to the conventional sales pitch.
What if we:
- stopped talking so much and ditched the monologue-pitch altogether?
- slowed down, switched to a dialogue-mode and started having a real conversation?
- didn’t push our offer onto the potential client as the silver-bullet-solution and instead asked them questions to discover where they really need help and LISTENED to their response?
- communicated with them as if the sale was not our primary concern but building trust and giving value were?
It’s time to take an ethical, human approach to business
What if we decided to take an ethical, human approach to how we do business?
If you’re wondering about the viability of switching to an ethical approach, here’s something you should know as we slowly emerge into a post-pandemic world:
There is a growing mass of people looking for exactly that approach right now: viable and ethical alternatives to the sales pitch.
Are you ready to step up and provide it?Learn More
If our stories are reflections of our world and our heroes the values of that world, then it’s certainly time to tell new stories and create different heroes!
Let’s start with the heroes!
For decades our views on the ‘hero’ were defined by the comic-strip characters created during WW2 and the post-war years. The clean-cut, muscle-flaunting, super-powered hero (Captain America, Super-Man, etc.) single-handedly confronted an external enemy, defeated the evil forces & restored ‘good’ to a world that had temporarily veered in the direction of ‘bad’.
Those popular characters rode the gravity-defying waves of individualism and singularity. Until … suddenly & unexpectedly the waves came to a crashing halt on the shore of Coronaland.
The heroes in Coronaland were very different.
They were not driven by personal glory or powered by ‘super’ strengths. They were the millions of nameless & individually-unacknowledged helpers, carers, service-providers, parents, friends & neighbours who worked together in the interest of community and the common good – some of them as part of under-resourced, over-worked teams.
The ‘elixir’ in Coronaland?
It was not carried by a triumphant super-hero, whose solo performances had rescued the world. The elixir in Coronaland was shared generously among all the unsung heroes. Those who drank it showed heightened levels of caring, compassion, generosity & humanity.
The stories emerging from Coronaland?
One thing is clear. Like the out-dated heroes, the old story-formulas didn’t fit their journey anymore.
Their stories about a time when a great darkness fell across the land and the people were very afraid are being written. One story at a time …Learn More