How to find clients who value you?
How can you protect yourself from working with not-so-ideal-clients, i.e. the ones who drain your energies and then tell you...
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The ‘real’ Why-Story
To create a powerful connection with your tribe, inspire trust and loyalty, become a leader in your field and have your ideal...
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Your ‘Why’ in a hyped-up world
As you can’t avoid ‘that’ question, “Why do you do what you do?”, it’s a good excuse to think about what your job,...
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Why Should I Market?
You’ve probably heard this story. Depending
on who re-tells it, the perspective shifts and the lessons vary.
In 2007 the...
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