Crafting Your Marketing Message: The ONE strategy that guarantees to connect you with your ideal clients
Maybe you’re like most professionals and small business owners who believe that crafting your marketing message is an easy...
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A Christmas Story for 2020
It was the day before Christmas and Nora was not in a festive mood. In fact, Nora had been in a bad mood for over a month....
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What’s Your Brand Story?
Your brand story is not just one story.
You brand is made up of multiple stories and each one plays a crucial role in...
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Essential Networking Tips
Many years ago I attended my first formal networking event. It was a baptism of fire on many levels. I came away from it with a...
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The Race to Embrace Storytelling
There are many reasons why the race to embrace storytelling in business has often ended up being a swift race to the bottom....
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Change is Coming
If you’re still struggling to create a post-Corona business model, don’t worry. Change is coming. Lots of it and it’s...
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Reaction versus Response
Do we talk to get a reaction or a response from others?
Our intention defines the quality of the exchange and it’s outcome...
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Story: A Manipulation Tactic?
Has story become a means to deceive and mislead; a manipulation tactic at odds with ethical marketing?
I’ve been drawn into...
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Stories for a New Normal
In a recent post I asked what kind of heroes were appropriate for the new normal unfolding in the world. It’s clear they...
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Heroes for a New Normal
If our stories are reflections of our world and our heroes the values of that world, then it’s certainly time to tell new...
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Stuck in a Rut?
Pay attention to ordinary events, take note of them, make them the story you tell yourself, find the wisdom in that story &...
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Your Story of Covid-19?
Whats your story of Covid-19? Which story are you telling about your experiences of ‘social distancing’, quarantine...
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