Stories create Common Ground
In a world becoming increasingly polarised between us vs them, right vs wrong, etc., we’ve lost sight of what connects us...
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Story is not a stand-alone solution
Contrary to the hype, story is not a stand-alone solution for all communication problems in the business world. Story is...
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Simple Stories: Why they are so effective in business communication
Stories are key to effective business communication. They engage us emotionally, facilitate better understanding, create...
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Virtual Presentations: The one thing that separates the best from the worst.
If 2020 caused an explosion in virtual presentations, aka ‘webinars’, it has simultaneously created an avalanche of...
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Coping with Corona
A Response from the Irish Business Community in Germany
I wanted to take the pulse of how my fellow Irish Business...
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Crafting Your Marketing Message: The ONE strategy that guarantees to connect you with your ideal clients
Maybe you’re like most professionals and small business owners who believe that crafting your marketing message is an easy...
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A Christmas Story for 2020
It was the day before Christmas and Nora was not in a festive mood. In fact, Nora had been in a bad mood for over a month....
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What’s Your Brand Story?
Your brand story is not just one story.
You brand is made up of multiple stories and each one plays a crucial role in...
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Essential Networking Tips
Many years ago I attended my first formal networking event. It was a baptism of fire on many levels. I came away from it with a...
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The Race to Embrace Storytelling
There are many reasons why the race to embrace storytelling in business has often ended up being a swift race to the bottom....
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Change is Coming
If you’re still struggling to create a post-Corona business model, don’t worry. Change is coming. Lots of it and it’s...
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Reaction versus Response
Do we talk to get a reaction or a response from others?
Our intention defines the quality of the exchange and it’s outcome...
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