How to be heard in a noisy world? The 1 Simple Solution
How to be heard in a noisy world that is getting noisier by the nano-second as more and more ‘hot’ tactics and glitz are...
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How to own your Story
When you own your story, you easily stand out in a noisy and crowded world by being your REAL self. The benefits are huge.
I...
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Getting Your Tagline Right: Why it Matters
Getting your tagline right is one of the essential steps to connecting your business with the clients looking for what you do....
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Stories create Common Ground
In a world becoming increasingly polarised between us vs them, right vs wrong, etc., we’ve lost sight of what connects us...
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Story is not a stand-alone solution
Contrary to the hype, story is not a stand-alone solution for all communication problems in the business world. Story is...
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Simple Stories: Why they are so effective in business communication
Stories are key to effective business communication. They engage us emotionally, facilitate better understanding, create...
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Virtual Presentations: The 1 Factor that Separates the Best from the Worst.
If 2020 caused an explosion in virtual presentations, aka ‘webinars’, it has simultaneously created an avalanche of...
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Coping with Corona
A Response from the Irish Business Community in Germany
I wanted to take the pulse of how my fellow Irish Business...
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Crafting Your Marketing Message: The 1 strategy that guarantees to connect you with your ideal clients
Maybe you’re like most professionals and small business owners who believe that crafting your marketing message is an easy...
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A Christmas Story for 2020
It was the day before Christmas and Nora was not in a festive mood. In fact, Nora had been in a bad mood for over a month....
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What’s Your Brand Story?
Your brand story is not just one story.
You brand is made up of multiple stories and each one plays a crucial role in...
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Essential Networking Tips
Many years ago I attended my first formal networking event. It was a baptism of fire on many levels. I came away from it with a...
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