The Race to Embrace Storytelling
There are many reasons why the race to embrace storytelling in business has often ended up being a swift race to the bottom....
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Change is Coming
If you’re still struggling to create a post-Corona business model, don’t worry. Change is coming. Lots of it and it’s...
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Reaction versus Response
Do we talk to get a reaction or a response from others?
Our intention defines the quality of the exchange and it’s outcome...
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Story: A Manipulation Tactic?
Has story become a means to deceive and mislead; a manipulation tactic at odds with ethical marketing?
I’ve been drawn into...
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Stories for a New Normal
In a recent post I asked what kind of heroes were appropriate for the new normal unfolding in the world. It’s clear they...
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Heroes for a New Normal
If our stories are reflections of our world and our heroes the values of that world, then it’s certainly time to tell new...
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Stuck in a Rut?
Pay attention to ordinary events, take note of them, make them the story you tell yourself, find the wisdom in that story &...
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Your Story of Covid-19?
Whats your story of Covid-19? Which story are you telling about your experiences of ‘social distancing’, quarantine...
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Binging on Being Busy
How did we get to a place where we publicly glorify being busy as a measure of our success? How come we don’t cringe at our...
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The Storytelling Bandwagon
Story has been trending for some time as the cure-all for creating engaging content – presentations, blogs, sales pages, a...
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In the Market for Stories
I love going to local markets. Apart from
my interest in hand-made, sustainable items and quirky creations, I am curious
about...
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How to Pitch? The #1 Strategy for Success
How to Pitch?
The #1 strategy for success is simple and very effective. Make you Audience Care.
What’s Wrong with...
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