Many years ago I attended my first formal networking event. It was a baptism of fire on many levels. I came away from it with a number of essential networking tips on how to communicate in a business setting and beyond.
During the first half of the evening we sat around tables in groups of 8 and introduced ourselves – a kind of warm-up for having to do it later in front of the whole room.
I introduced myself as a Storytelling Strategist. The man sitting next to me responded by assuring me he would never need my services as he was a “natural born storyteller”!
For the next hour he told us story after story after story … about himself. He interrupted others, he didn’t listen when others spoke. His endless anecdotes were of no relevance to us or the event.
Ever been in the company of someone like that?
When his turn came to pitch to the whole room, he swaggered to the front and talked & talked & talked … about himself. He went over his allotted time of course. He sat down next to me and proudly announced “See, I told you I’m a natural storyteller!”
In the mix & mingle session afterwards he floated from one group to the next, to the next, shoving his business cards into the hands of everyone he came in contact with.
The essential networking tips I learned that eventing:
- Telling random stories to impress is NOT storytelling. It’s waffling.
- Sharing anecdotes about yourself is NOT connecting. It’s a verbal selfie.
- Interrupting others with your opinions is NOT having a conversation. It’s a monologue.
- Pushing your business cards, ideas & views at people is not communication. It’s self-promotional hustle.
- Going over your allotted time is NOT respectful of other people’s time. It’s rude & selfish.
- Talking non-stop is NOT networking. It’s broadcasting.
The same tips apply to networking online. The form is different, but the behavioural norms are still apply. The advantage of online networking is we can discreetly disconnect!
Then some people wonder why they don’t find networking effective or useful!
When we net-work we are creating a net, a web of connections in our field that will help us in a variety of ways.
I connected with two people that eventing and I’m still in contact with both of them Neither became clients of mine. One became a trusted mentor and friend. The other has referred clients to me over the years.
It was a very successful networking event for me on two counts:
- the networking tips learned
- the two lasting connections I made that eventing.