The Human Factor

As we move through the shock waves created by COVID-19, storytelling is now more important than ever. Storytelling is the linchpin of all human communication and being able to tell an authentic story is our compass to guide us through this uncharted territory.

Now is the time to integrate real storytelling into your communication as a way to grow your purpose-based business around building relationships and community, instead of relying on the conventional hustle-and-hype approach that only adds more noise to an already loud world.

Real storytelling is about returning to the essence of how and why we communicate with each other: we tell each other stories to connect with and understand each other at a human-to-human level.

What you will learn in this workshop

This workshop will provide you with the essential skills on how to tell a genuine, hustle-free story, specifically for business. It will take you through the basic pattern of story and how to connect with your audience through the skills of storytelling.

Instead of learning how to craft dramatic storylines according to well-worn templates that are driven by super-heroes, you will learn how to tell a meaningful, engaging story, based on the elements of an interactive, engaging conversation, i.e. listening, reflecting & responding.

This workshop is for you if:

• you’re curious to learn more about how storytelling can help you grow a sustainable, ethical business
• you’ve no previous experience of storytelling and you don’t know where to start
• you’ve already dabbled in books and freebies about business storytelling, but it seemed too complex, too vague or too contrived
• you’re suspicious about the way storytelling is being used as a manipulative marketing tool that is not aligned with the up-front, honest way you communicate with your clients
• you want to learn the basic storytelling skills to help you communicate in a way that reflects your way of doing business

Workshop details

This is an intensive 90-minute live, online workshop. The workshop combines a short introduction into the essential elements of story, followed by a hands-on section on the skills of putting these elements together, a.k.a. storytelling. In the final section you will have an opportunity ask questions about the different applications of storytelling to your business.

NOTE: There is NO sales pitch in this workshop!

Here’s the outcome I want for you from my workshop

At the end of the workshop you’ll have the basic skills to tell a short, meaningful story to take away & practice in the various ways you communicate with your audience.

Testimonials

REGISTER NOW!

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