Are you ready to replace the self-serving monologues of conventional marketing with interactive dialogues?
Are you in business to build a community around trust, value and reciprocal exchange?
Do you want to invite more active client engagement through story-based dialogue?
FROM MONOLOGUE TO DIALOGUE
Storytelling for business
Years ago, businesses only talked about what they did and how they did it. Then it became all the rage to talk about your ‘why’ and tell your stories.
While that’s better than it used to be, it became a business world of one-way communication. Monologues. Businesses talking about themselves and telling a ‘story’ as a trending, marketing tactic.
Storytelling is a conversation
When we tell a story as a conversation, as an interactive dialogue, instead of reducing it to a neat formula, we become active participants in each other’s stories.
Successful businesses know that storytelling is the key to creating a sustainable community & real client connection.
Storytelling is an essential business skill
Businesses now need to re-learn how to tell stories as a conversation that connects us through an interactive dialogue of listening, sharing and engaging.
You can improve your storytelling skills immediately through the Story Dialogue Process
Founding Partner & Managing Director
BOR & BAR UG