You want to grow your business, but hate loud self-promotion
You want an effective marketing strategy that is customised for you
You want to reach the right clients without the expensive hype campaigns
FROM MONOLOGUE TO DIALOGUE
Storytelling for Business
We’ve come a long way from businesses only talking about their ‘what’ & their ‘how’ to embracing storytelling and talking about their ‘why’.
Today, however, business storytelling has become a trending marketing tactic in a world of one-way communication: of monologues.
Dialogue is Connection
When we tell a story as an interactive dialogue, we actively engage with each other.
Successful businesses know that story-based dialogue is the key to real client connection.
Marketing is Dialogue
Businesses need to re-learn how to tell stories as a dialogue that motivates engagement, builds relationships & inspires collaboration.
The Story Dialogue Process is a simple & effective communication tool that helps you do that.
Work Together
Your message is the blueprint for all your marketing & business communication. Getting it right positions you to be easily found by those looking for what you offer.
To build real relationships, your communication (website, webinar, blogs, presentations, etc.) must engage your audience at an emotional, analytical and practical level.
When clients are ready to work with you, you have to present your skills, experience & know-how as a customised offer that meets their needs.
TESTIMONIALS
Clients’ Stories
When you do something technical it’s hard to explain it in a way that doesn’t make people switch off immediately. Working with Carmel on our pitch was one of the best investments we made as a start-up. Not only did we learn how to simplify our pitch for the audience, we also understood the value of our own work.
Joanna
I had been working on my website for ages, but it just didn’t sound like me or tell people how unique my work is. Working with Carmel got me right back in touch with my story and the value of connecting with it to reach the right people. I immediately identified the simple, honest reasons why I do what I do and why that matters to my clients.
Josh
We sought out Carmel’s advice to help us better position our company to attract different customer audiences. After reviewing our current marketing content, Carmel helped us articulate a more impactful story by making us aware of how to address the needs and interests of our customers and express our unique service. We are currently implementing the work we did with Carmel and look forward to the positive results it will no doubt create.
Patrick
I needed help to talk about my business in my own voice and found the right person to help me. I wasn’t very good at expressing what I do in public, but Carmel had a wonderful way of encouraging me to discover my own style and be able to present it with confidence. She really helped me do it ‘my way’!
Michael
Expressing myself had always been a challenge and something that held me back in my business for a long time. Carmel’s approach is encouraging, insightful and inspirational. She didn’t come loaded with her own agenda but gave me the space and the professional help to be able to stand up and tell a story – to anyone, anytime, any place, any event.
Elena
I moved from the corporate world to starting my own consulting business, so I thought I could get started quickly. I had all the bits in place, but I just wasn’t connecting with potential client until I got in touch with Carmel. She first got rid of my old jargon and salesy phrases, then helped me develop my own voice and simple core stories to reach my new audience and launch my business on a solid foundation.
Anna
This is the place to learn how take control of your marketing, devise your own plan and know how to be strategic without been salesy. Carmel gave me enough sound advice, support and simple guidelines to run the marketing side of my business for a long time.
Karen
I have to say I got great good out of the sessions with Carmel. She got things going very quickly and I was amazed at the ease with which I found myself writing my own stuff the way I wanted to and doing presentations after years and years of struggling to get my business out there.
Ian
I really enjoyed the workshop, particularly the section on Developing Your Authentic Voice and was surprised that Carmel managed to easily move us all beyond our resistance! It was a very thought-provoking, personally challenging – and so worthwhile!
Bonnie
We sought out Carmel’s advice to help us better position our company for different customer audiences. After reviewing our current marketing content, Carmel helped us articulate more impactful messaging, making us aware of how to address the customer’s needs and interests and our own unique service. We are implementing this approach across all our content and look forward to the positive results it will no doubt create.
Patrick Barth
Founding Partner & Managing Director
BOR & BAR UG