Are you ready to replace the self-serving monologues of conventional marketing with interactive dialogues?
Are you in business to build a community around trust, value and reciprocal exchange?
Do you want to invite more active client engagement through story-based dialogue?
FROM MONOLOGUE TO DIALOGUE
Storytelling for business
Years ago, businesses only talked about what they did and how they did it. Then it became all the rage to talk about your ‘why’ and tell your stories.
While that’s better than it used to be, it became a business world of one-way communication. Monologues. Businesses talking about themselves and telling a ‘story’ as a trending, marketing tactic.
Storytelling is a conversation
When we tell a story as a conversation, as an interactive dialogue, instead of reducing it to a neat formula, we become active participants in each other’s stories.
Successful businesses know that storytelling is the key to creating a sustainable community & real client connection.
Storytelling is an essential business skill
Businesses now need to re-learn how to tell stories as a conversation that connects us through an interactive dialogue of listening, sharing and engaging.
You can improve your storytelling skills immediately through the Story Dialogue Process
SERVICES
Work Together
To establish connection, build trust and inspire client action you need to pull your audience into an engaging dialogue through storytelling
To get attention and grow your business, you need to drop the monologue-form of the conventional 'pitch' & engage your audience in a dialogue that inspires action
Your business is ready to expand or reposition. To do that successfully you need to create content that attracts & engage your audiences through storytelling
TESTIMONIALS
Clients’ Stories
When you do something technical it’s hard to explain it in a way that doesn’t make people switch off immediately. Working with Carmel on our pitch was one of the best investments we made as a start-up. Not only did we learn how to simplify our pitch for the audience, we also understood the value of our own work.
Joanna
I had been working on my website for ages, but it just didn’t sound like me or tell people how unique my work is. Working with Carmel got me right back in touch with my story and the value of connecting with it to reach the right people. I immediately identified the simple, honest reasons why I do what I do and why that matters to my clients.
Josh
We sought out Carmel’s advice to help us better position our company to attract different customer audiences. After reviewing our current marketing content, Carmel helped us articulate a more impactful story by making us aware of how to address the needs and interests of our customers and express our unique service. We are currently implementing the work we did with Carmel and look forward to the positive results it will no doubt create.
Patrick
I needed help to talk about my business in my own voice and found the right person to help me. I wasn’t very good at expressing what I do in public, but Carmel had a wonderful way of encouraging me to discover my own style and be able to present it with confidence. She really helped me do it ‘my way’!
Michael
Expressing myself had always been a challenge and something that held me back in my business for a long time. Carmel’s approach is encouraging, insightful and inspirational. She didn’t come loaded with her own agenda but gave me the space and the professional help to be able to stand up and tell a story – to anyone, anytime, any place, any event.
Elena
I moved from the corporate world to starting my own consulting business, so I thought I could get started quickly. I had all the bits in place, but I just wasn’t connecting with potential client until I got in touch with Carmel. She first got rid of my old jargon and salesy phrases, then helped me develop my own voice and simple core stories to reach my new audience and launch my business on a solid foundation.
Anna
This is the place to learn how take control of your marketing, devise your own plan and know how to be strategic without been salesy. Carmel gave me enough sound advice, support and simple guidelines to run the marketing side of my business for a long time.
Karen
I have to say I got great good out of the sessions with Carmel. She got things going very quickly and I was amazed at the ease with which I found myself writing my own stuff the way I wanted to and doing presentations after years and years of struggling to get my business out there.
Ian
I really enjoyed the workshop, particularly the section on Developing Your Authentic Voice and was surprised that Carmel managed to easily move us all beyond our resistance! It was a very thought-provoking, personally challenging – and so worthwhile!
Bonnie
We sought out Carmel’s advice to help us better position our company for different customer audiences. After reviewing our current marketing content, Carmel helped us articulate more impactful messaging, making us aware of how to address the customer’s needs and interests and our own unique service. We are implementing this approach across all our content and look forward to the positive results it will no doubt create.
Patrick Barth
Founding Partner & Managing Director
BOR & BAR UG