You want to be easily found by those looking for what you do
You want a simple communication strategy that is customised for you
You want to build sustainable relationships, not more leads and likes
FROM MONOLOGUE TO DIALOGUE
Storytelling and Business
We’ve come a long way from businesses only talking about their ‘what’ & their ‘how’.
While businesses today are telling their story, they are using storytelling as a trending marketing tactic in a world of one-way communication: a world of monologues.
Dialogue is Connection
When we tell a story we start a dialogue because we actively engage with each other on a human-to-human basis.
Successful businesses know that dialogue is the key to creating real client connection.
Marketing is Dialogue
Businesses need to re-learn how to tell stories as a dialogue that motivates engagement, builds relationships & inspires collaboration.
The Story Dialogue Process is a simple & effective communication tool that helps you do that.
Services
Concise, practical audio-visual courses that enable you to explore essential communication topics at your own pace.
You receive personalised, step-by-step guidance on how to craft & implement the core communication components in your marketing.
These workshops are designed for businesses & organisations and focus on developing and implementing effective communication skills for everyone
TESTIMONIALS
Clients’ Stories
I contacted Carmel while in the process of rebranding my portfolio. Carmel listens very, very carefully and picks up on subtleties and nuances until she gets to the heart of the matter. She is the essence of a true storyteller, stripping away unnecessary words and superfluous terminology just as a sculptor does with their raw material to bring out the core of the product or person story.
Joanne Galvin
I contacted Carmel to see if her “story dialogue” approach could help me pivot my business in Additive Manufacturing as I was struggling because of the pandemic. Carmel showed me how to communicate with people in a whole different way – still using my knowledge and experience, but putting the issues of my customers in the forefront. I now see a much higher level of engagement and interest from people and I’m already building real relationships with new customers.
Dr Peter Moir
Despite various courses, I knew my marketing message wasn’t working – I was still getting that glazed-over look. So, I turned to Carmel for help. We dropped the fancy phrases & promises – everything that wasn’t mine. Instead, she enabled me find my own red thread out of the labyrinth of sound bites & formulas and into a message that felt totally ME.
I now own my message and my work like never before thanks to Carmel’s empathic and personalised support.
Dorota Godby
When you do something technical it’s hard to explain it in a way that doesn’t make people switch off immediately. Working with Carmel on our communication was one of the best investments we made as a start-up. Not only did we learn how to simplify our message for the audience, we also understood the value of our own work and how to get that across to potential clients.
Joanna
Carmel has a practical, no nonsense approach to using storytelling for communication. Far more than the narrow marketing use of storytelling, her focus is conveying an authentic and simple message with meaning. Always full of valuable insight.
Steven Shepherd
I had been working on my website for ages, but it just didn’t sound like me or tell people how unique my work is. Working with Carmel got me right back in touch with my story and the value of connecting with it to reach the right people. I immediately identified the simple, honest reasons why I do what I do and why that matters to my clients.
Josh Baumann
We sought out Carmel’s advice to help us better position our company to attract different customer audiences. After reviewing our current marketing content, Carmel helped us articulate a more impactful story by making us aware of how to address the needs and interests of our customers and express our unique service. We are currently implementing the work we did with Carmel and look forward to the positive results it will no doubt create.
Patrick
I took Carmel’s online workshop on Storytelling for Business. It was informative, clear, concise, and well thought out to address the needs of the attendees. How do I know that? In advance of the workshop Carmel emailed us and asked what we were hoping to learn. She has very clear insights, critical listening skills, and the ability to articulate what she’s heard you say, even if you are not quite clear.
Thank you, Carmel!
Diane F. Wyzga
I moved from the corporate world to starting my own consulting business, so I thought I could get started quickly. I had all the bits in place, but I just wasn’t connecting with potential clients until I got in touch with Carmel. She first got rid of my old jargon and salesy phrases, then helped me develop my own voice and simple core stories to reach my new audience and launch my business on a solid foundation.
Anna Coyle
I benefited greatly from the working with Carmel. She got me writing my own material almost immediately and I was amazed to see myself doing presentations after years and years of struggling to get my business out there.
Ian Murtagh